THE BRAND

Emilio de la Morena is a fashion brand that designs and manufactures luxury womenswear. The brand was created in 2005. Emilio is the creative director of the brand. Its first collection in February 2007 won the New Generation Award and pieces from the collection were bought by the Museum of Textiles and Fashion in Barcelona for its permanent exhibit. Since then, the brand has built a commercial customer base that has included leading department stores and boutiques around the world.

The brand has an influential group of celebrity brand ambassadors including Gwyneth Paltrow, Kate Moss, Countess Debonaire von Bismarck, Kim Hersov, Plum Sykes, Leighton Meester, Olivia Palermo, Lucinda Chambers, Caroline Winberg, Caroline Issa, Chelsea Leyland and Edie Campbell. Emilio de la Morena is a Spanish artisan with a London aesthetic. The brand’s aesthetic is sexy and chic. The fabrics used by the brand are typically luxurious matte silks and wools with understated ornamentation. Emilio’s background is in sculpture and the brand’s innovation is to design dresses that fit beautifully and understand a woman’s body. Attention to detail is key. This applies to the fabrics sourced by the brand, the quality of the fabrication, the artisanal nature of the ornamentation and the fit of the garments.

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BACKGROUND

Born in Spain, Emilio studied at Central Saint Martins and the London College of Fashion. He has worked for Rafael Lopez and Jonathan Saunders. Emilio is by nature an intellectual designer, whose passion lies in exploring new processes and ways of putting clothes together. He manages to create surprising and fastidiously sexy cocktail looks by modernizing old and obscure craftsmanship techniques. But just as important as the intellectual explorations behind a collection, is the way each garment makes the wearer feel - reinforcing her personality and a sensual femininity.

IDEAL CLIENT

"She is first and foremost strong, modern and in control. She knows her own mind and is not afraid to stand out; nor is she scared of expressing herself in a vibrant and bold way. She loves playing with her personality and uses dress to express the many layers of her character, always managing to strike the right balance between elegantly refined and provokingly sexy. This woman is in control of her life both emotionally and economically, she lives in or close to a major metropolis, spending most if not all her time in the city. It is important that the work she does stimulates her. Whatever her chosen field, it will be one that she can really commit to. She will be at the centre of the work that she does whatever the industry and whatever the level. Don’t mess with this woman; she will have you wrapped around her little finger in no time."

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